“Justin has that unique combination of both an excellent qualitative researcher together with a remarkable understanding & experience in brand development.
He provides insightful, deep and relevant understanding of consumers and brands through captivating & engaging story telling.
Moreover, Justin drives powerful thinking on ambitious strategic opportunities for brand development
and is a real value-added business partner in the process.
And for what it’s worth, Justin knows how to make work sessions fun and enjoyable!”

Maria Alvarado – Senior Partner, Brand Leadership Group. Previously, Global Head of Insights at Mondelez International

Justin Kent

- Founder, Out Of The Box

Justin has spent over 30 x years in the field of brand positioning, comms strategy and advertising creative development.

His first 12 x years as a strategic planner at Gold Greenlees Trott, Still, Price:Lintas and Mellors Reay & Partners, collaborating on some iconic ad campaigns in the early ‘90s such as Lurpak, Holsten Pils, Ragu, Nurofen and Flora. His Oscar moment was winning a Gold IPA for Peperami – now Britain’s longest-running ad campaign in TV history.

Frustrated by reportage-style, non-stick qualitative research, Justin then founded his own research and strategic consultancy business. His quite ruthless approach to interrogating consumers, rather than treating them with kids’ gloves, together with taking a genuine and personal responsibility for the strategic development of a robust and resilient creative idea, has enabled Justin to work on some of the biggest and best national and Global Brands over the past two decades, spreading himself rather thinly across 50+ countries.

Unsurprisingly, none of his 5, now grown-up children have any interest in following in his footsteps